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Why most ideas fail
Most startup ideas fail not because the execution was bad, but because the idea solved a problem nobody actually had — or solved it for people who wer...
The problem-first framework
Don't fall in love with your solution. Fall in love with the problem....
Customer development 101
Steve Blank's customer development beats Lean Canvas, Design Thinking and every framework you've heard of — because it forces you out of the building....
Validating with landing pages
The fastest validation tool is a one-page website that lies a little....
Pricing your hypothesis
Pricing is the cheapest, fastest signal. People who say "yes, I'd buy that" mean nothing. People who type a credit card number mean everything....
From idea to MVP
An MVP isn't a "minimum product." It's the smallest experiment that resolves your riskiest assumption....