💡 Ideation

Pricing your hypothesis

Lesson 5 of 6 · 5 min read

Pricing is the cheapest, fastest signal. People who say "yes, I'd buy that" mean nothing. People who type a credit card number mean everything.

  • Three pricing tests:
  • Charge upfront. Even $1. Friction reveals truth.
  • Anchor high. $99/mo, $499/mo, $1999/mo. Watch which tier converts.
  • Annual prepay. Real demand pre-pays.

Your job at this stage isn't max revenue — it's max signal.

Validating with landing pagesFrom idea to MVP