💡 Ideation

Validating with landing pages

Lesson 4 of 6 · 5 min read

The fastest validation tool is a one-page website that lies a little.

  1. Recipe:
  2. Pick a name and buy a $9 domain.
  3. Build a one-page site with the headline, value prop, three benefits, and an email signup or pre-order button.
  4. Spend $50 on Google or Reddit ads to your target customer.
  5. Watch the conversion rate.
1% click-to-signup = something. >5% = real. <0.3% = move on.

The goal isn't to launch — it's to learn whether anyone cares.

Customer development 101Pricing your hypothesis