🗺️ Planning

Picking your KPIs

Lesson 7 of 8 · 5 min read

You can't focus on 14 metrics. Pick 3:

  • One revenue metric (MRR, GMV, bookings).
  • One growth metric (signups, qualified leads).
  • One efficiency metric (CAC payback, gross margin).

Review weekly, in a 30-minute meeting. Anything else is a vanity metric.

SWOT for startupsRoadmaps that survive contact with reality