Unit economics is the question: "Does each customer make us money?" If no, more customers makes things worse, not better.
- The two numbers:
- CAC (Customer Acquisition Cost): all sales+marketing ÷ new customers.
- LTV (Lifetime Value): gross profit per customer over their lifetime.
Rule of thumb: LTV/CAC > 3x and CAC payback < 12 months. Otherwise, fix it before scaling.
Next action
Turn the lesson into work.
Pick one concrete next step now, while the context is still fresh.