🗺️ Planning

The Lean Canvas

Lesson 1 of 8 · 5 min read

The Lean Canvas (Ash Maurya, 2010) replaced 40-page business plans with a single page. Use it.

Nine boxes: Problem · Customer Segments · Unique Value Proposition · Solution · Channels · Revenue Streams · Cost Structure · Key Metrics · Unfair Advantage.

Fill it in 30 minutes. Update it weekly. The point isn't accuracy — it's exposing the holes in your thinking.

The one-page business plan