A great name passes five tests:...
Domains are easy to flip. Trademarks aren't. Search USPTO (free) for your top 3 names before spending a cent on branding. A live conflicting mark in y...
At pre-launch, a $0 wordmark in Inter Bold beats a $5K logo. Most users never look at your logo. They look at your headline and your product....
Pick three adjectives. Write them down. Examples: "Direct, warm, expert." "Playful, smart, irreverent." Your homepage, emails, error messages, and twe...
One primary color. One accent. Four shades of gray. Done....
Two pages, max: - Logo (with clearspace and don'ts) - Colors (with hex and accessibility ratios) - Type (with sizes) - Voice (three adjectives + 3 exa...
A "launch" without a story is a pebble in a pond. Build a story arc:...