🎨 Branding

Logo: hire vs DIY

Lesson 3 of 7 · 5 min read

At pre-launch, a $0 wordmark in Inter Bold beats a $5K logo. Most users never look at your logo. They look at your headline and your product.

Spend on a real logo when: you have product-market fit, you're hiring sales, or you're sending pitch decks to investors.

Trademark before you buy a domainBrand voice in 30 minutes