🎨 Branding

Color systems for non-designers

Lesson 5 of 7 · 5 min read

One primary color. One accent. Four shades of gray. Done.

Steal from the best: Stripe uses indigo, Linear uses purple, Mercury uses green. All three look incredible because they kept it simple. Don't invent — pick a reference brand and remix.

Brand voice in 30 minutesBuilding a brand book