A great name passes five tests:
- Memorable after one mention.
- Spellable without asking.
- Pronounceable in your target market's languages.
- Available as a .com (or close) and trademark.
- Stretchy enough that you can pivot without rebranding.
"Stripe" passes. "Bezos.AI" passes only test 1.
Next action
Turn the lesson into work.
Pick one concrete next step now, while the context is still fresh.