🎨 Branding

Launching the brand publicly

Lesson 7 of 7 · 5 min read

A "launch" without a story is a pebble in a pond. Build a story arc:

  1. Hook: a counter-intuitive belief or stat.
  2. Why now: what changed in the world.
  3. Hero: who benefits.
  4. Proof: pilot customers, press, names.
  5. CTA: do this thing right now.

Launch on Product Hunt, X, LinkedIn and Hacker News on the same morning. Pre-line up 20 supporters.

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