🎨 Branding

Building a brand book

Lesson 6 of 7 · 6 min read
  • Two pages, max:
  • Logo (with clearspace and don'ts)
  • Colors (with hex and accessibility ratios)
  • Type (with sizes)
  • Voice (three adjectives + 3 example sentences)
  • Don'ts (5 visual mistakes you'll never make)

Living in Notion is fine. The point: anyone on the team can produce on-brand work alone.

Color systems for non-designersLaunching the brand publicly