📊 Pitching

Telling the why

Lesson 2 of 6 · 5 min read

"Why this company exists" is your most important slide. Investors back stories, not features.

Great why: "We saw 10,000 small US businesses get fined $500/day for missing FinCEN — because the form is impossible. We're fixing it."

Bad why: "We're building a SaaS for compliance."

Difference: the first one has tension and a specific human. The second is wallpaper.

The 10-slide deckPitching the team